New Line's Snakes on a Plane flakes. I'm told that, despite a long pre-release marketing campaign that sent some Internet showbiz blogs into a writhing frenzy of anticipation, the Samuel Jackson-starring horror flick came up short for its opening.
It wound up the No. 2 pic with New Line saying it took in $15.2 million for the weekend. But rival studios claim that included $1.4 million from Thursday night's 10 p.m. screenings which technically shouldn't be included in the weekend numbers so the tally is really only $13.8 mil. (A desperate Warner Bros. pulled a similar stunt to inflate the figures for its Superman Returns this summer ) That's not anywhere close to the $25+ mil opening (and Variety even put forth a $30 mil guess-timate) that the studio was anticipating for the slither flick because of its huge manufactured buzz.
As a result, Sony's Talladega Nights: The Ballad of Ricky Bobby is still the No. 1 movie in the U.S. for the third straight weekend. The NASCAR spoof did $14.1 mil for its Friday-Saturday-Sunday total for a cume of a whopping $114.6 mil. (As always, Sunday figures are estimated...) But all that fades in comparison as Disney reports that its juggernaut Pirates of the Caribbean 2: Dead Man's Chest, crosses the magic $400 million mark today. Officially, the pic's domestic cume will be $401 mil. Internationally, the Johnny Depp starrer will be #1 for the 7thh straight week thanks to another $25.2 mil in international markets, down just 43%. So overall the global haul of this blockbuster will be $924 million after Sunday night. continue reading...
Monday, August 21, 2006
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